🌈 Everyone’s Invited to apply to Be an Influencer for The Color Craze Color Run!
You don’t need fame or a million followers—just enthusiasm and a love for colorful fun! Kids, pets, families, fitness lovers, and even your dog or cat can join the excitement as official influencers for The Color Craze Color Run.
🐶 Why Your Whole Crew (Including Pets!) Should Join:
No follower requirements! Big, small, or even just starting out—all are welcome.
Kids & fur babies steal the show! Adorable, messy, and full of joy—perfect content.
Free entry + perks for humans (and treats for pets!).
Flexible content—post pics, videos, reels, or just beautiful Stories of your dog or cat covered in color (minus eye’s)!
🎥 How It Works:
1️⃣ Sign up as an ambassador (parents/owners sign for kids & pets, of course!).
2️⃣ Promote the run in your own fun way—costumes, challenges, or “training” videos with your cat “coaching” you.
3️⃣ Earn rewards like free swag, discounts, or even cash incentives!
The more creative, the better! We want to see:
👧 Kids diving into color clouds
🐕 Dogs rocking bandanas (before getting rainbow-fied)
🐱 Cats judging the chaos from a safe distance (bonus points for their reactions!)
Let’s make this the most joyful, viral-worthy Color Run yet! 🌟
👉 Sign up now—humans, kiddos, and pets welcome! (Link to sign-up page)
Maximize your earning potential after your first 200 ticket sales through your code link
To maximize earnings beyond the standard sponsorship agreement, influencers can leverage multiple revenue streams while promoting The Color Craze Color Run. Below is a step-by-step plan to generate additional income.
Strategy: Earn a percentage of ticket sales or merchandise purchases driven by your unique link.
✅ Negotiate a Referral Program
Ask the event organizers for an affiliate/referral link (e.g., via ShareASale, Impact, or a custom promo code).
Example: “Use code COLOR[YOURNAME] for 10% off, and I earn $5 per ticket sold!”
✅ Promote Exclusively
Share the link in:
Instagram bio (Linktree/Beacons)
YouTube video descriptions
TikTok & Facebook posts
Email newsletters (if applicable)
💰 Potential Earnings:
If you drive 100 ticket sales at 5commission→500
Upsell VIP upgrades or merch for higher commissions
Strategy: Partner with related brands for secondary sponsorships tied to the event.
✅ Relevant Brand Partnerships
Fitness brands (athleisure, running shoes, energy drinks)
Lifestyle brands (sunscreen, hydration packs, GoPro cameras)
Local businesses (sports clinics, health food cafes)
✅ Pitch a Package Deal
Example: “I’ll feature your product in my Color Run vlog + Instagram Stories for $X.”
Offer bundled discounts for multiple posts.
💰 Potential Earnings:
500–5,000 per brand (depending on follower count & engagement)
Strategy: Offer bonus content via a paid platform.
✅ Create a “VIP Experience”
YouTube Memberships / Patreon: Offer:
Extended vlogs
Training/prep vlogs
Q&A sessions
Instagram Close Friends: Share exclusive Stories for a fee.
💰 Potential Earnings:
$5–20 per subscriber (scales with audience size)
Strategy: Design and sell limited-edition merch related to the event.
✅ Print-on-Demand (No Upfront Cost)
Use Teespring, Printful, or Redbubble to sell:
“I Survived The Color Craze Run!” shirts
“Run Fast, Get Messy!” hoodies
Custom water bottles / sweatbands
✅ Promote via Social Media
Wear the merch in posts & Stories.
Offer discount codes to followers.
💰 Potential Earnings:
$10–30 profit per item (scales with sales volume)
Strategy: Turn event footage into long-term revenue streams.
✅ YouTube Ad Revenue
Post a “My Color Run Experience” vlog (monetized with ads).
Optimize SEO with keywords like “color run tips,” “best color run,” etc.
✅ Stock Footage Sales
Sell slow-motion color throws, crowd shots, etc., on Pond5, Artgrid, or Shutterstock.
💰 Potential Earnings:
$100–1,000+ per month (passive income)
Strategy: Team up with other runners/influencers for cross-promotions.
✅ Joint Giveaways
Partner with a fitness influencer for a “Color Run Ticket + Gear Giveaway.”
Charge brands for participation.
✅ Shared YouTube Videos / IG Lives
Split sponsorship fees or ad revenue.
💰 Potential Earnings:
$200–2,000 per collab (depending on partner’s following)
| Revenue Stream | Potential Earnings (Low) | Potential Earnings (High) |
|---|---|---|
| Affiliate Sales | $500 | $5,000 |
| Brand Sponsorships | $1,000 | $10,000 |
| VIP Content | $200 | $2,000 |
| Merch Sales | $300 | $3,000 |
| YouTube Ad Revenue | $100 | $1,500 |
| Stock Footage | $50 | $500 |
| Total | $2,150 | $22,000+ |
✔ Track Links & Promo Codes (Use Bitly or Amazon Affiliate).
✔ Engage with Followers (More interaction = better conversions).
✔ Repurpose Content (TikTok clips → YouTube Shorts → Instagram Reels).
By implementing these strategies, influencers can significantly boost earnings while promoting The Color Craze Color Run!
🌟 Color Craze Influencer Training Program 🌟
At Color Craze, we believe our influencers are our biggest ambassadors of joy! That’s why we offer free, fun training to help you create the best content while staying safe and on-brand. Whether you’re a seasoned creator or just starting out, we’ve got you covered.
1️⃣ Brand Guidelines 101
How to use our hashtags (#ColorCrazeRun, #RunWithColor) and tag @ColorCrazeFestival
FTC-friendly disclosure tips (e.g., “#Ad” or “Thanks to Color Craze for sponsoring me!”)
Our vibrant, aesthetic
2️⃣ Content Workshop
Reel/TikTok ideas: Time-lapses of color throws, “before vs. after” transformations, funny fails
Photo tips: Best angles for powder bursts, golden-hour lighting, crowd shots
Engagement tricks: Polls (“Which color should I wear?”), Q&As (“Ask me about the run!”)
3️⃣ Safety & Pet Training (For fur-parent influencers!)
Pet-safe zones and non-toxic color powder
How to keep pets comfy (bring water, booties for sensitive paws, strollers, etc.)
Signs your pet needs a break (and where the quiet zones are)
4️⃣ Monetization Bonus
How to earn extra $$ with affiliate links, merch, and brand collabs
Script templates for pitching sponsors (“Your energy drink + our run = perfect match!”)
Live Zoom Call: Q&A with Color Craze’s marketing team
Video Playbook: Binge-watch tutorials anytime
Cheat Sheets: One-page guides on hashtags, timing, etc.
✔ Early access to next year’s tickets
✔ Exclusive color packets for epic content
✔ Feature spot on our website (with your handle!)
Ready to shine?
👉 Sign up for training when you register as an influencer!
Color Craze Influencer Safety & Security Training
A Commitment to Joy, Inclusion, and Protection
At Color Craze, our events are celebrations of freedom, creativity, and safety for all. As an influencer, you play a key role in maintaining our community’s well-being. Below are our strict security policies and values—because fun should never come at the cost of safety.
1. Confidential Run Locations:
The exact address will only be shared via secure, password-protected emails 48 hours before the event.
Do NOT geotag or disclose the venue in posts before/during the event. Use:
✅ “Join me at #ColorCrazeRun [City]!”
❌ “Meet me at [exact park name] at 9AM!”
2. Anti-Crashing Measures:
All attendees (including influencers) must show digital tickets with QR codes at entry.
Private security and local law enforcement will be on-site in plain clothes to monitor crowds.
3. Emergency Protocols:
Report suspicious activity to staff (wearing bright orange vests).
Designated safe zones with medical and security teams will be clearly marked.
1. Zero Tolerance for Harassment:
Color Craze bans anyone making others feel unsafe—whether through words, actions, or recording without consent.
Staff will immediately remove offenders and cooperate with authorities.
2. Safety for Women & Children:
“Buddy System” stations where attendees can request a walk to their car or safe zone.
Women-only color throw zones (optional) for those who prefer it.
Free whistles and discreet emergency alerts (via our event app).
3. Wear What Makes You Happy—Without Fear:
Our mantra: “Your outfit, your choice. Our job: your safety.”
No dress code (except shoes for running!). Whether it’s shorts, a tutu, or a full bodysuit—you do you.
Influencers: Help us model this by:
Sharing outfit selfies with #NoFearFashion
Calling out any shaming in comments (“This is a judgment-free zone!”)
Never share real-time location updates (“I’m here now!”). Post after the event.
Use generic landmarks in photos (e.g., “Downtown City Run!” vs. “Main Street Park”).
If filming others, ask consent before posting (especially kids/pets).
By following these policies, you protect:
✅ Attendees (especially marginalized groups)
✅ Yourself (from doxxing or harassment)
✅ Our mission (colorful fun without fear)
Violations may result in removal from the influencer program.
Need Help? Email safety@colorcraze.com for confidential support.
#RunWithCourage #ColorWithoutFear
Note: Would you like a printable safety checklist or script for addressing harassment in comments? We’re happy to provide it!
🔐 Before the Event:
☐ Download the Color Craze Event App for emergency alerts
☐ Charge phone + save safety hotline: [Insert Number]
☐ Pack: whistle, water, sealed sunscreen (no loose items)
📱 During Posts:
☐ Never geo-tag live location
☐ Blur bystanders’ faces in Stories unless consented
☐ Use #ColorCrazeSafe instead of generic run hashtags
👗 Outfit Confidence:
☐ Post with our caption template:
“Outfit deets: [__] 👗 No dress code but YES to confidence!
#NoFearFashion #ColorCrazeSafe”
🆘 If You Feel Unsafe:
☐ Find orange-vest staff or a “Buddy Station”
☐ Use app alert button for discreet help
(QR code linking to printable PDF)
1. For Creepy Comments:
“Our Color Craze community celebrates joy, not objectification. Keep it respectful or you’ll be blocked. 🚫”
2. If Someone Shames Outfits:
“PSA: The only dress code here is ‘Wear Color!’ Let’s lift each other up, not judge. 💪🌈 #KindnessIsAlsoViral”
3. For Aggressive DMs:
“I don’t engage with disrespect. Reported to @ColorCraze safety team. 👋”
(Then screenshot + email safety@colorcraze.com)
When Discussing Safety:
“Color Craze isn’t just about powder—it’s about FREEDOM. Freedom to run, to wear what makes you shine, and to feel SAFE doing it. That’s why we…”
Have undercover security ✅
Never tolerate harassment ✅
Donate to women’s shelters with every ticket ✅
For Pet Safety Posts:
“Even my pup knows: Consent is key! 🐾 Always ask before petting stranger’s dogs at events. #PawsForBoundaries”
Watch how to:
Calmly interrupt someone being harassed
Signal staff without escalation
Use the app’s panic button (demo animation)
(Password-protected Vimeo link for influencers only)
“Respect Zone” Sign:
“This space enforces:
✔ No unwelcome touching/photos
✔ No outfit policing
✔ Yes to radical joy!”
💬 Pro Tip:
Add these to your Linktree as “Color Craze Safety Tools” to educate followers!
We’re committed to making safety as vibrant as our colors! 🌈✨
“Agreement” refers to this contract between the Influencer and Color Craze.
“Influencer” means the individual or entity providing promotional services.
“Company” refers to The Color Craze Color Run and its affiliates.
“Services” include all promotional activities outlined in this Agreement.
“Content” means all social media posts, videos, images, and other materials created under this Agreement.
“Event” refers to The Color Craze Color Run and related activities.
The Influencer agrees to:
Create and publish [X] pieces of Content across specified platforms (Instagram, TikTok, YouTube, etc.).
Include required hashtags (#ColorCrazeRun, #RunWithColor) and tag the Color Craze’s official accounts.
Disclose the sponsorship clearly (e.g., “#ad” or “Paid partnership”).
Submit drafts for approval (if required by the Company).
Attend the Event (if applicable) and post live updates.
Monetary Payment: Color Craze pays out commissions 30 days after the event or before depending on type of partnership. Orders that get disputed will not be paid out.
In-Kind Compensation: Free event entry, merchandise, or other perks as agreed.
Late Payments: If payment is delayed beyond 30 days, a late fee given to influencers may apply.
Color Craze retains ownership of Content but grants the Influencer to use, and repost, the Content for marketing.
The Company may crop, resize, or overlay text but will not alter the core message without approval or Influencers created content.
The Influencer agrees not to promote competing events (e.g., other color runs) for 5 years after ending partnership with the Color Craze.
The Influencer must disclose any existing brand partnerships that may conflict with this Agreement.
The Influencer agrees not to share confidential Company information (e.g., sponsorship rates, unreleased marketing strategies, event details, musician names, set up, locations, race routes, etc).
This obligation continues for 20 years after the Agreement ends.
The Influencer must comply with FTC guidelines, including clear sponsorship disclosures (e.g., “#ad”).
The Influencer is responsible for ensuring their Content does not:
Infringe copyrights (e.g., unlicensed music).
Contain false or misleading claims.
Violate platform rules (e.g., Instagram’s branded content policies).
Color Craze: May terminate with 0 days’ notice if the Influencer breaches the Agreement.
The Influencer: May terminate with 1 days’ notice if the Company fails to meet obligations (e.g., non-payment).
Upon termination, the Influencer must remove branded Content unless otherwise agreed.
The Influencer agrees to defend and hold harmless the Color Craze from any claims arising from:
False or misleading Content.
Copyright/trademark violations.
Failure to disclose sponsorship properly.
The Color Craze is not liable for:
Injuries or damages at the Event (if applicable).
Loss of revenue due to platform algorithm changes.
The Influencer participates in the Event (if applicable) at their own risk.
This Agreement is governed by the laws of Delaware.
Disputes will first attempt mediation; if unresolved, they will proceed to litigation in Delaware.
Neither party is liable for delays or failures caused by acts of God, pandemics, wars, or platform outages.
Any changes must be in writing and signed by both parties.
This document supersedes all prior agreements and constitutes the full understanding between the parties.
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